The Meaningful Flash Tattoos — A recycling campaign with influencers
Together with the NEI agency, IKEA and Electrão, I designed 150 hand-stitched envelopes that contained an information flyer and a pack of temporary tattoos.
These tattoos had one purpose: to generate curiosity about their meaning. I drew 8 illustrations representing 8 objects that generate the most doubts when it comes to recycling. The information flyer contained a brief explanation of how to recycle each object.
To communicate this action, kits were sent to 8 influencers with two types of instructions: how to put the objects in the skin, and where to put them when their life cycle comes to an end.
They were asked to publish a video or image of the tattoo without any explanation and generate conversations with their communities, where they then explained how to recycle the objects.
This action reached 448,000 people, 18,000 interactions and much more!
Thanks <3
